In Twitter, normally most of them follow the account of particular brand or people who they really like and are useful. But Twitter had a restriction of followers to just 2000 for all the users and mainly to the brands. Once they would reached 2000 followers, the users were restricted as per the follow-to-follower ratio of the account. But this was changed in the year 2015 when Twitter announced that it will increase follow cap to 5000 from 2000. What was the reason behind this change from Twitter is many people don’t have idea about getting engaged in this platform By increasing the number of followers, the users can easily get engaged with a conversation with any of their followers. But following 5,000 followers can be really silly as you may not have an idea about what to do with all of them.
Most of the Twitter users who just sign in to their accounts and don’t event tweet are more when compared to other who send regular tweets. By doing this all the 5,000 followers will let the users to consume the information shared in the account very easily. The restrictions for the followers were set up by Twitter to prevent the spammers from creating fake accounts that will be followed by most of the other users. It can also stop the mass following of many accounts, but many people have been requesting to increase the followers numbers. This was understood by Twitter and increased the number of followers. Even though the followers have been increased, the pattern remains the same just as the old but with high limit.
By increasing followers limit in Twitter, the marketers are easily able to follow campaigns and it is also easy to follow more users within your brand. The increased follower number helps the users to easily get involved in an activity to make most of it. It is possible for the companies to follow more number of people and get engaged with them to develop their brand. This would really support in the development of smaller brands that have just entered into the market with their product. Brands will get more information about their competitors with this follow limit increase.
Even though Twitter is concerned that there will be more fake followers with the increase in the number of followers, they have been taking care of it in a smooth manner without affecting their users. Twitter also has its anti-spammage detection which is expected to take care of the fake accounts and spam-bots who will get benefitted with the increase of follow limit. The limit to follow in Twitter was increased almost a year ago and most of them have been benefitting with it than saying anything bad about this option from Twitter Most of the people think the risk of increasing the follow limit is really worth it for Twitter as it has been really helpful for the brands when compared to other normal users.