Twitter ads have been the most important part of every business as it is used to promote their products. There are also other similar social platforms that can be used in the same way, but some of the important reasons make Twitter ads really useful. You can find some of the unique features in Twitter with its ad feature that is not available in other channels. Twitter is considered to be really amazing for some of the sources like news, politics, entertainment and more. If you use the Twitter ads for targeting the right audience, it can work really well for the advertisers. The amount used for advertising in Twitter is also very less than other social media channels and you can easily reach your target through tweets. The following are few important features that make Twitter ads more interesting from other advertising platforms.
1. Pay later- This is very useful as most of the people will not be ready to pay before promoting their brand. But in Twitter, you can promote your tweets for reaching the marketing objective and make payment later. You will be paying only when the people react to your ad. Those who run the app install campaign will pay only for number of app installs and in followers campaign you have to pay if someone selects Follow button.
2. Targeting right people- You can do this with keyword targeting which is known to be very interesting and you can also reach to the right people through this. Use a particular word to search for people related to it and just use the hashtag to do this. You will be able to find the people who are related to the particular keyword very accurately which is not possible in other social media platforms.
3. Tweet targeting- This is a perfect way to get to your audience and remarket your product to the people who have already saw your tweet. You will be able to target only those people who have seen your tweet and engaged with the tweet. The engagement rates will also get higher if you use this method of advertising in Twitter.
4. Customized target- It is another way of targeting the audience in Twitter. With this you will be able to target the people who follow a particular Twitter account. You can use some of the tools made to find the list of Twitter followers of a particular account and also create a customized target using the Twitter ads. Try to find the user’s handle for engaging with them through promoted tweets.
5. Low priced clicks- Twitter is the only platform that allows you to advertise for a very low rates. The price for the click will be related to the auction and advertisers can use Twitter as a cheaper platform due to the reduced advertising competition. Twitter is known to have less number of users than Facebook, but reaching to the targeted people is really simple.