Twitter has been making changes to Moments and now they are going to introduce a full-screen, new vertical ads that are expected to support people on this social media platform. In this new update, Moments ads can be seen on a ‘full-screen Vertical Video’ within Moments that is almost similar to Snapchat and other similar networks. Twitter has been concentrating on its video features, but with Moments, they have been doing lot of changes with a slight confusion. The Moments features was made available for all the users from last September as this feature is known to create more engaging and a full-screen content streams on Twitter. When Twitter announced Moments feature for the first time, it was available only for few users on the social media platform. But Twitter Moments failed to attract the users and this has led them introduce new features to engage the users.
Twitter has been trying hard to make the Moments feature more attractive to its users as they are expecting it to become one of the important elements in their process. Moments can be Twitter’s Stories as it will allow the users to create their own and make it available on Moments tab. The Moments tab was replaced with the ‘Explore’ option that features the original Moments feature making it an effective tool. The Moments features also help the users to share a tweet content which makes it really an interesting feature. There has been lot of argument related to vertical video whether it should be part of Twitter and many are furious to know what the suggestion would be among the Twitter users. There will be depreciation in the quality for the video creators with vertical content as you cannot produce a video in the stretch format.
The alignment in which the viewers are commonly engaging on the social media channel to watch the video will be compromised which can be hard to make the people understand. In order to see how the people response on this new changes from Twitter, we have to just assess the audience metrics. Moments ads are expected to offer another option for the Twitter users and we have to see how Twitter is going to produce usage stats to know how good this option has performed. This is really a worthy experiment from Twitter that is also expected to support the brands while launching their new products on the social media platform. There are a number of brands who have seen good results from Moments content and with this new feature the response can be really engaging. Twitter users have been expecting to see new features that would keep them engaged to this platform and Twitter has been moving ahead in the right direction to fulfill their user expectations. We have to see how the Moments video ads will work among the Twitter users once it is being by the people on this major social media platform.