Twitter has been adding more updates in its network to attract more audience through its live video options. They had introduced pre-roll ads available in Periscope content that is able to play both live videos and replays. But now Twitter has announced that it would be adding analytics tools that is expected to further improve their live-stream videos. The announcement features new ‘Activity’ tab that would feature different engagements on Periscope streams and it also offers an overview of the viewed content along with followers who have newly joined your account. You can also see the videos that have been watched by the people and which of your video was able to make them your followers on Twitter. All these can help to know how your content is performing along with additional context that helps to increase your Periscope followers.
Periscope is also expected to add other notifications in their tab that would show how it has been used by the people. They are also offering another requested feature that will give an in-depth analytics of the Periscope streams. The tab would feature overview of the key metrics along with video duration, time watched, viewers and number of times watched by the viewer. With these data you can help to know and redefine the Periscope strategy that will help the publishers to use focused strategies to improve their performance. The broadcasters were expecting few streaming analytics from Twitter and most of the advertisers have been away from Twitter due to reduced number of audience. The Periscope dashboard is expected to give more assurance to the advertisers that they can attract the audience in more number when compared to other social media channels.
Another important Periscope feature introduced is the way you can watch Periscope videos from the Twitter Moments. Moments has not yet been an important part of Twitter experience till now from the day it was launched, but relevant changes Twitter is giving its users an option to create Moments that has become a popular way of attracting the audience to other social platforms. Twitter has removed Moments from its function bar and moved it to the ‘Explore’ tab that shows how Moments is performance among the Twitter audience. Moments can be a lot cooler option for the Twitter users if they use it in the right manner and by including Periscope content with Moments, it can really helpful to view live videos. The new options can be really an exciting feature in Periscope if you have been using it from a long time and it will give a new way to increase your performance. The Periscope analytics can be seen the users in the Periscope profile of your web version and the activity tab can be seen on Android as well as iOS based mobile device. Now viewers will be able to see Periscope video under Moments from their Android device immediately and iOS user must wait till its introduction.