Those who want to become more successful with their business, it is important to keep an eye on their competitors and the audience interest. The first thing to do is monitor your competitors to know their future plans, so you can act accordingly and improve your social marketing. Here are few steps that can help to know your competitors approach with their product in future.
1. Content sharing- This is a very important step where you have to know the competitor content shared by others on the social media platform. You can also use a tool such as Ahrefs to know how your competitor contents are performing on the social media platform. Just access the tool and enter domain name of your competitor to see the content sharing status. You can also see when the content was posted on the social media which is the best part of this tool as you can know the reason behind the content sharing of your competitor.
2. Audience sharing the content- Try to know who shares the contents of your competitors as they will also like your content too. To know this you can use Twitter which is the best social media available to get results related to contents. Use the search option in Twitter to enter competitor handle to get the results. Once you see the details, try to follow or approach them and even share their posts.
3. Influencers sharing content- There are people who will be sharing your content on regular basis and the competitors will also get benefits from all those people. To find the best influencers you can use the tool BuzzSumo to enter website details of your competitor and the get results related to the content shared by the people on the social media platform. Once you see the influencer’s details that have followers and also find out their website to know further details about them. Just use the normal version of this tool instead of using a premium version.
4. Most of used content- This step is also important as you will be able to know the posts that are popular of your competitor and the number of people who have shared it. To do this you can also use the same tool BuzzSumo and enter the website of your competitor to get the results before analyzing them. Once you filter the required things from the result, try to share the same content from your profile and if possible you can also start a similar topic related to the content of your competitor. Try to use all the social media platforms including Twitter where your competitors have the account.
5. Twitter and tweet- The search option in Twitter is the best option to see the links related to your competitors account. Then see the tweets made by your competitor and the response it is getting. By knowing this you will be able to know what type of tweets work best to attract the audience.