Twitter has made a big announcement that it will be closing its most important feature known as dashboard. This feature was introduced by Twitter during last summer and it is mostly useful for the businesses to track the tweets with the help of tools available in it. It is also useful to track other details on Twitter which includes schedule posts, monitor tweets, access analytics and more. According to Twitter, his feature will not be available for the users from February 3rd and there is also further information about the businesses that have been using this feature till now to handle this situation. But Twitter had said that they are expecting to add another feature that would be available for broader community. It is one of the best tool to analyze you marketing strategy on the social media platform.
The dashboard feature did not have a large number of user base which can be one of the main reason for its shutdown. It was also ranked as a low as 432 in the category of Business apps on iTunes. As per a report this feature was downloaded about 40,000 times only since its introduction across the world and just 3,000 times during the last few months. The dashboard was able to see some growth in Twitter Engage which was the best option available for the celebrities and influencers on the social media platform including the analytics. Twitter was planning to provide a product for its users involved into business and most of them were able to handle social media directly and leave a presence.
This is considered to be a very important move from Twitter where it would fully close the dashboard features that were available for the users on the iOS application as well as the website. Twitter also announced that it will be closing its other application called as vine and converting it into camera app. The users who are using the feature Periscope app is also being reduced due to the live streaming options available in Twitter itself. People use to access this dashboard feature in Twitter to get complete information related to mentions of their business and even schedule the tweets well in advance along with the details about their tweet performance.
This feature also had a feature where you can mention particular negative keywords that would filter the keywords that is not related to your business. You were also able to add a company URL to know if someone mentions your company without tagging the Twitter handle. With all these unique features, Twitter dashboard was really an amazing feature that would really be useful for the businesses. But now Twitter has decided to close it permanently and there are no further information about how to use similar feature with other options available in Twitter. The businesses that have already been using this dashboard feature from Twitter would really be missing it which would also affect their business.