To make Twitter friendly to the brands, the social media giant had introduced new tool known as Twitter Insider. The Twitter Insider features a number of 12,000 Twitter users and more all across US as well as UK who have been selected by specially by Twitter. These members are expected to provide support the Twitter users who have questions to ask.
As per Twitter, the insiders will be available as an unknown virtual panel that would help the business to make decision related to customers. This group will act like living forum with whom we can exchange questions and get answers. The management team from Twitter Insider will frame the questions to Insiders community and collect the relevant feedback that will get answered immediately. Twitter had made this method to work in a very significant way. They have sent a list of invites fir only the selected to make them a part of this Insiders group. Once the people got selected, the details such as interests and occupation were gathered by Twitter. There were also other simple questions was asked by Twitter to make the people part of Insider management. Twitter Insiders team was able to categorize the respondent also for research purposes in the future and Twitter will be using most of the qualifiers for conducting research b related to their areas.
Once the qualifier becomes a part of the group, they will get access to the message board set-up where you will get a number of questions that must be answered to. With this feature Twitter is expected to post specific questions related to the brands and collect the responses from Insiders group. Twitter is capable of getting in touch with the specific members related to their interests and other details before targeting the industry. This is considered to be a very interesting process that would be effective for the brands that are looking for responses related to their products. The Twitter Insiders team will be helpful for the brands as they will be assess the question before targeting a particular user for the response.
Twitter has been focusing to improve their advertising growth in all the places they can. The Twitter had seen slower growth in their brand advertising as the revenue growth in the big brand advertisers have been very slow than expected. There is a section where the Twitter Insiders will be able to create polls to get the opinions from the people on various topics. The Twitter Insiders has been made to be available for selected brands, agency partners and more. All the agencies who want to become a part this program must contact Twitter. All the brands that get to be part of this program will be able to get creative ideas that can help them to know the market insights. By doing this, the brands will be able know the people’s behaviors very easily than undertaking a survey which is normally done by most of them.